Director/Producer: Tatiane Feres | Executive Producer: Danielle Singer Moore | Director of Photography: Stefan Yap | Assistant DOP: Camil Liberto | Post-Production Sound: Les Mommsen & Kyle Chandler | Editor: Neto Jones | Location Manager: Luke Chisholm | Featuring: Masoud Bhayat, Jake Chisholm, Kamala Devam, Shonu Das, Michelle Hamilton, Christine Hoodith, Diana Malin, Tracy Nairn, Pedro Queiroz, Jonny Rogers, Micheal Simmons, Lord Eric Sugumugu, John Syz, Zev Taylor & Maria Wilson.

"There was so much fear and denial around me becoming unwell again that it was difficult to be honest and open about what I was experiencing. I wanted to create something that communicated what I was going through and what I needed to do to help me get by on a day-to-day basis, as well as in crisis.


I showed my Social Worker The Pocket Advocate and she encouraged me to apply for funding with the aim of developing this idea to help others who experience similar challenges."


Danielle Singer Moore, Founder of Project Embrace.




Project Embrace pioneers user-led innovations that support people with mental health conditions, to self-manage and recover.

Our insight and consultation is inspired by over 30 years of experience within mental health and psychiatric services.

If a person can’t communicate what they need because they have never developed the language or confidence to express those needs - their ability to respond does not exist, and they are dependent upon others to take that responsibility for them.

We believe that with the right support the cycles of crisis and relapse can be prevented; that a person has the power to take responsibility for the worsening of their symptoms, and become respected as an equal voice in the care they receive.

The Pocket Advocate was awarded an innovation and development grant from the London Borough of Camden, and partnered with The James Wigg Practice, and The Kentish Town Improvement Fund. In 2014 this service was piloted within Camden & Islington's NHS Foundation Trust.

To find out more about The Pocket Advocate, click here.

Since then we have worked with a variety of local and national organisations to raise awareness, and adapt our services for people in a range of environments including education, healthcare, probation, employment, and the workplace.



Project Embrace is a Social Enterprise. The services we provide are designed to improve people’s lives, and bring benefit to the wider community. We are a Community Interest Company. This is to ensure that the social mission of the company is protected, and its assets are used to fulfil community purpose.

Board of Non Executive Directors

Moira Dennison has more than 30 years experience working in the Third Sector developing organisations, services and campaigning. She has extensive start up, crisis, turn-round, staff and volunteer management expertise.

Peter Kandler is the co-founder of North Kensington Law Centre, the first law

centre in the country, and was the first paid law centre worker. Peter has wide experience in criminal law, housing, employment and social security. He has sat as temporary district judge, and continues to practice criminal law.

Danielle Singer-Moore designed The Pocket Advocate in 2008 as a way of guiding herself, and those closest to her through the various stages of her diagnosis. She hopes that it will offer others the voice, empowerment and support it has given her.

Advisors to the Board:

Koula Ioannou is the manager of Kosmos, a Camden based community centre (formerly the Camden Cypriot Women’s Organisation).

Koula has worked in the Community, Voluntary and 3rd Sector for over 30 years. Her work continues to provide a variety services and activities for people in Camden.

Hári Sewell is founder and Director of HS Consultancy, a company that works to promote social justice in health and social care. He has 25 years’ experience in local and central government, the NHS, and academia and is widely published.

Paras Sood is a management consultant and social enterprise enthusiast, excited about working alongside people with a purpose and challenging the norm to drive positive social outcomes.




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